Manager Business Development + Marketing - New Product Introduction

San Diego, CA (Remote)
February 23, 2022


Elevate is a next generation medical device company. We believe that by putting patients and design first, we can disrupt an industry that has remained stagnant for decades. Our team of passionate doers are analyzing, designing, prototyping, manufacturing, marketing & selling the next new product category in healthcare.

Our team combines expertise from decades in orthopedic bracing with the rapid product design process born in the tech industry. We blend this with a rich focus on product-market fit and deep ethnographic research. With our unique approach, we not only create better products and experiences, but also develop them in a fraction of the time compared to traditional medical device companies. We’re looking for an experienced Marketing Manager with the qualifications and drive to take ownership of our new product introduction and take our business to the next level.

As a key member of the Elevate team, you will have a uniquely rewarding opportunity to work on products that will change the perception of healthcare products in the industry. Do you want to make a significant impact introducing awesome innovation as part of a collaborative and fun team?If so, keep reading!

Main Objective(s)

  • Take the lead in introducing our innovative, upcoming product, including strategy, marketing and sales plans, and the distribution channels
  • Design, develop, and implement innovative programs to engage customers, generate leads, and drive growth in support of immediate and long-term business goals
  • Engage the customer to solicit market perspectives to make strategic recommendations and direction to optimize new campaigns and product launches
  • Lead in the development and implementation of the company’s brand strategy
  • Provide market research, forecast, competitive analyses, campaign results, and industry trends
  • Implement brand awareness and deliver brand-consistent messaging
  • Be the highly motivated, multi-facetedMarketing Manager to reach new customers.
  • Demonstrated success in business development and downstream marketing positions that are customer facing combined with market execution and strategic vision.

Summary Requirements

To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position will be either a Manager or Director level based on qualifications.

Essential Duties and Responsibilities

  • Understand market trends, healthcare professional (HCPs) preferences, competitive strategies, etc. and use this knowledge to guide development of plans and projects
  • Conduct research to analyze trends, customer behavior, and competitive landscape, and prepare reports by colling, analyzing, and summarizing data
  • Coordinate marketing activities by using your expertise in areas such as digital media, content development, optimization, and advertising
  • Analyze campaign results, conversion rates, website and social media traffic to improve future marketing activities
  • Engage the customer to solicit market perspectives to make strategic recommendations and direction to optimize new campaigns and product launches
  • Support the sales team in all marketing & sales support needs
  • Coordinate marketing collateral development in support of new product launches
  • Support the creation of updates of packaging and product related support materials
  • Coordinate and participate in key conferences and meetings as necessary
  • Maintain strong relationships and rapport with customers
  • Work cross functionally as needed (product development, sales operations, regulatory, sales and finance) to accomplish objectives.
  • Provide training of other associates and or new team members
  • Perform other duties and responsibilities as assigned

Education/Experience Requirements

  • Bachelor’s degree in business, marketing, advertising, or communications
  • 5or more years of experience in marketing or product management for consumer goods, medical device or equivalent experience
  • Experience in creating digital and traditional marketing, content development, optimization, and advertising
  • Experience in creating and implementing marketing and product launch plans
  • Enthusiasm for innovative solutions to marketing and sales
  • Exceptional organizational, prioritization and execution skills
  • Ability to work independently and report to our CEO plus collaborate with our co-founders and across our organization
  • Excellent interpersonal skills and ability to interact with and communicate with all levels
  • Strong communicator and ability to lead group meetings and webinars
  • Strong problem-solving abilities and capability to work independently
  • Capacity to manage multiple tasks effectively and consistently meet deadlines
  • Critical thinker with strong attention to detail, and ability to problem solve and establish solutions in a high-growth and fast-paced environment
  • Excellent writing, communication, and presentation skills
  • Teamplayer
  • Orthopedic / Sports-medicine medical devices industry experience is an advantage but not a necessity
  • Start-up and new product introduction experience is a bonus

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